Texting and Driving Appeals

In the campaign done by AT&T about Texting and Driving, you see appeals of all three types in the video. In an emotional sense, there is pathos even in the topic choice. The video is about three families of people who's lives were effected by texting and driving. One of the girls was going to graduate the next day when she died. As a college student and close to the girl's age, it really struck me that it could happen to anyone. These pathos appeals make you listen a bit more intently, since you are emotionally involved in the ad if the appeal is used well. There is also a  trust in the sources credibility. The ethos appeals were shown through the police officer at the scene and AT&T. They proved they were credible sources through experience interviewing these families and working as a police officer, seeing it often. Having testimonies from the family themselves and hearing about the impact it had on the people responsible and/or the family members who lost a loved one also made AT&T's sources more credible. Finally, the logic brings the whole thing together. At the end of the day, there is a chance that whenever you text you could get in an accident. Even at it's least harmful, swerving on an empty road, it should still be a reality check for how close the person was to being harmed. Texting and driving has killed people, and it will continue to do so. The easiest way to avoid it is not to text and drive.