Blood Donation (ads v)
Blood Donation Ads Comparisons
Purposes of the ads: to get people to at least become aware
of how helpful blood donations are, and to consider donation blood.
One of the ads (devianart) actually compared donating blood
to something like immortality, because if you donate blood and the recipient
outlives you, it’s as if your life force is still continuing.
The other, the spider man ad, talks about feeling good after
you’ve given blood because you can possibly save a life, and the feeling that
goes along with doing a good deed makes you more likely to donate blood.
7 Questions (Spiderman):
1. Who published this ad? Hellenic
Association of Blood Donors
2. Who is this ad appealing to? People who
have a big heart and want to help and doesn’t have AIDS (or any other blood
disease).
3. How can we tell that? Because the one
piece of text says “You can be someone’s superhero!”
4. What is the purpose? To inspire people
to donate blood.
5. How do they seem to be working towards that
purpose? By making you feel a sense of charity when you donate blood and
goodness surrounding the whole idea.
6. What evidence from the ad can you provide
to support these answers? ^ The ad shows Spiderman connected to a blood
bag, inferring that Spiderman was donating blood. Then the text further pushes
this idea by saying you could be someone’s super hero, so if you were to donate
blood to the client that got your blood you would be Spiderman.
7 Questions (Drop
of Blood):
1. Who published this ad? NZBLOOD
2. Who is this text appealing to? Anyone
who wants to live a long life, which is most people.
How can we tell that? Because the text says “Make your life go
further.”
3. What is the purpose? To inspire people
to donate blood.
4. How do they seem to be working towards that
purpose? The picture part of the ad is a drop of blood as if it was
diluting into water, which could be inferred that one drop of blood could spread
and help a sick person more than it helps you. Of course blood is donated in
pints, so the idea that your life would go further because a person received a
pint of your blood is very valid. If a child needs a blood transfusion and you
donate blood which goes to the child, if the child got healthy again an
extension of you could outlive your body.
5. What evidence from the text can you provide
to support these answers? ^ “Make your life go further.”
6. Can you come up with a statement that would
indicate what the ads do as a group? The
ads together make happy argument for donating blood, inspiring you with the idea
that after you donate blood you will feel better and have a happier existence.
Analyzing Ads Paper
When I
was told to find a few ads to analyze, I was inspired to write about blood
donation when I saw an ad done by the Hellenic Association of Blood Donors. Spiderman’s
hand was connected to a bag full of blood, and the text beside the picture said
“You can be someone’s superhero!” When I saw it the ad made me smile, and made
me consider donating blood myself. Seeing something in such a positive light
convinced me almost instantly, and I saw there were plenty more blood donation
ads out there. So I picked another one that looked interesting and decided to
analyze them by breaking down their components and looking at the overall
message of these two ads.
Looking
at the two ads side by side, I was surprised by how similar the ads looked to each
other, and most other blood donation ads I’d seen as well. Since one of the
first things people think of when they see a dark red color is blood, I noted
how both ads worked with a red and white color scheme. As I looked across
google that was one of the themes I looked for in ads. If it followed this
color scheme, chances were it was an ad supporting blood donations or a blood
drive. Moving to the pictures themselves… If you’ve dripped food coloring into
water, think about the shape of the drop a few seconds after it entered the
water, think of the shape. The dye hasn’t diffused completely into the water
yet, but it’s spread out and looks very cool. That is what the blood drop looks
like on the ad done by NZBLOOD that I found. The picture was eye catching, and
complained to the plain white backdrop, the multi-shaded drop of blood drew
lots of attention to anything red. The other red parts of the ad were text,
such as the words “Make your life go further,” and “Become a donor.” (I know
this technically isn’t a blood donation ad, but after you die your blood if is
good they use it.) It was simple but effective, and before any amount of
research I considered being an organ donor.
In the
introduction I did a bit of analysis on the Spiderman ad, but there is more to
the ad than the text. The picture is one of the most clever I’ve ever seen. It’s
a picture of Spiderman’s arm, and his hand looks like he is about to shoot a
web, but he’s giving blood. The little to no use of sharp colors such as white
or bright red added to the effect of it seeming like a softer, more comforting
picture. It reminds me of when Russel Wilson goes to see young cancer patients
in the hospital, or the commercials of famous people coming to your door.
Someone important is helping someone in need to draw awareness, and this works
if the famous person is real or not. This may be a bit of overthinking, but I
interpreted this paired with the text mentioning you could be a superhero, as
saying that you could be the important person helping the person in need. That
not only are you helping someone, but it improves your status. While that
shouldn’t be the reason you donate blood, it very well is a reason people do.
People post pictures of themselves at concerts and at the gym, saying “look at
me my life is so great!” Well, if you post a picture of you after you’ve
donated blood or talk about it a lot, people are more likely to think you’re a
good person. It was a very well put together ad, to say the least.
Finally,
there is the main point of why these ads were made: to bring awareness. These
people want you to consider using your resources you have an abundance of for a
good cause. And who does this apply to? Anyone who wants to feel good about
themselves, and help make a change for the better. I can’t think of a person
this doesn’t apply to. These ads are fighting for the people who need blood and
organ transfusions and asking us as a population to take a stand and help in
the fight.
Overall,
these ads are very well put together and cleverly use our wants and desires to
make us more inclined to agree with their ads. Since the cause they are
fighting for is a noble one at it’s very core and purpose, people are more
willing to go with these ads and allow themselves to feel a sense of charity
for even considering following their cause.
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