Summary of Rubin's Essay

Just after WWII, the American society boomed with new technology and major changes in population, from shrinking in the war to an increase after. This quick transition into the Industrial Era brought in many new products and allowed more money to trade hands as the economy improved. But America wasn't the only thing that changed. The thought processes behind a particular Coca-Cola ad that showed up after the war proved how ads reflect society. Melissa Rubin analyzed this ad in her essay "Advertisements R Us" , separating the features into a categories: objects in the ad, context of the time period, the target audience's feelings at the time, placement, and many more features she mentions make for a great view into society as a whole. Starting with a basic summary, she goes over the thoughts and ideals of a society dominated by white males. Directly after she then sums up her findings on how Coca-Cola grew, most likely because of these advertisements. Coca-Cola after WWII rose to have the top two most enjoyed drinks in all of the USA, number one being the original and number two being it's diet counterpart. In the very last paragraph after she's dissected all of the parts of the advertisement, she wrapped it up with a brief summary of her point, just like I've had to do now.