This constitutes as an analysis paper because it takes three sources, the three ads, and breaks them down into a few parts: the purpose of what is being communicated in the ad, how the visuals support this purpose, along with a comparison of a few different ads scattered in between. You can see the train of thought as they break down the ad. Then the purpose of the ad is mentioned again so you as a reader are more likely to agree with the claim since you now have the information to make the choice for yourself.
To be a bit more specific on the details that make this an analysis paper, we need to see the possible motivation behind writing this piece and the audience of readers the author directed his message at. In my opinion, I think the author wrote to people who don't believe they are tricked by advertisements, but also females as a whole. Most females fall for this trap and buy these products with this end result in mind. They may say they feel good about themselves, but I can't number how many females I've talked to that want to "get married one day". An interest in the topic may have grown in the first place because the author had someone in his life at some point or another who was affected, or he genuinely thinks that the ads are manipulative and don't agree with how they earn money.
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